Friday, September 21, 2007

Are you an MLM Junkie?

How many MLM companies are you with? 1? 3? 5? More than 5? If you are currently working more than 3 MLM's it may be time for you to take a step back and do an honest evaluation of what you have and what it's doing for you.

Are you using different MLM's as a "Backup" system in case you can't sell a prospect on your primary MLM?

In the course of my own business I've run into many team members who are promoting several home base business or internet business opportunities. At face value it seems like a good idea but the reality is that it can make all of the opportunities look like a backup system in case one doesn't work.

Multiple home business opportunities also put you at risk for spreading yourself too thin and making it impossible for you to focus on any one business. Lack of focus is a surefire way to set yourself up for failure.

Here's what I tell my distributors to do if they have multiple business opportunities that they are promoting.

Take a piece of paper and draw three columns. The first column will be for the business, the second column is for how much that business costs you and the final column is for how much money you are earning from that business.

Get it all down on paper and then start to evaluate each of them. Mark each business that is into profit with a star. For each business that is breaking even use a check mark and for each business that is costing you money (in the red) put an X.

It's important to do this honestly and not fudge on the business's that you think could be profitable.

Clearly if you have a business in profit, you will want to keep that. And if the business is costing you money each month you will want to get rid of those. The ones you will struggle with are the ones in the middle that are breaking even.

You will have to evaluate these based on their product line and the amount of profit you believe you can make from marketing the products as well as building a downline. You also need to consider the structure of the MLM and what you will be required to do to get your residual check each month. Cut out the ones that you have to jump through multiple hoops to collect your residual. Leave the ones that you have a ton of product sitting on the shelf.

Trust me, if you have product sitting on the shelf it's costing you money!

What you should be left with is only the cream of the business's and you should be able to work those without losing steam.

I tell my distributors that find themselves in this situation that every business isn't for everyone. It may mean that they cut out the business that I brought them into, but I'm totally OK with that because the bottom line is that if they can't sell a candle they are in the wrong business.

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