Are You afflicted with Iconic Worship Syndrome?

Iconic Worship Syndrome is a common affliction within MLM and Direct Marketing company’s. We put aside our own common sense and follow blindly what we are told to do by our upline simply because we perceive them as successful and knowledgeable in our industry.

The caveat is this, if what you are being told to do triggers that little voice in your head or goes against common sense and your own ethics, you need to take a step back and evaluate who’s business it is, yours or your uplines.

Many of us don’t even realize this has happened to us until it’s too late and by then we are filled with anger and bitterness because we feel we have been taken advantage of. We are then left to evaluate the validity of our business and forced to make the decision whether to move forward and rebuild our business or just give up.

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The Ethics of Sending Your Downline to Company Events

While preparing for the last company function, I had to stop and evaluate my own ethics and leadership in telling my downline to do everything they could to make it to the company function. Ultimately it's not my decision, but it is up to me to be truthful with my downline.

Attending this last event for me was not so much about learning new techniques or being educated on how to market my products or my business instead, it was more about confirming several things that I'd been pushing to the back of my mind for quite some time.

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Downline Appreciation, Time To Lose The Step Up Or Step Aside Mindset

Do you truly appreciate your downline? This is a question we should all ask ourselves from time to time. If you do ask yourself this question it will help you focus on where your mindset is in regard to your downline.

Over and over I have heard sponsors and uplines publicly state that they keep their focus on the team members who are producing and don’t have time to waste on those who only produce a small commission each month. This “Step Up or Step Aside” ego trip makes me angry.
In the MLM and Direct marketing industry, there are generally two types of people that will end up in our downlines. The ones that perform and the ones that make the minimum purchase required by the company.

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