Business Building….Luck, Leads or both?

The only time Luck comes into play when starting a home business if you are one of the very few who managed to join when the company was just getting started. Lucky for you that the company and product line took off! This isn’t the best time to sign up with any company because at that point in time there isn’t a track record for the company. Those who do join at this time and manage to build a successful business aren’t necessarly there because of their skill set. This would be a great example of good luck.

Another time when you would need luck is if you are one of those people who are paying through the nose for expensive leads. Sure they told you they were leads that were specific to your business but the bottom line is that unless you generate the lead yourself, you really don’t know what the quality of the lead really is. And worse than that, you aren’t the only one with the leads contact information. Do you really want to pay a premium for a lead that technically you could be sharing with someone else? I know I don’t!

If you understand your products and have a superior knowledge of that product you only need a bit of time to start making serious headway in your industry.

Taking time to build your Business Foundation and learn how to put up a content rich website will serve you far better than spending a fortune on expensive leads. If you think about it logically, you will see that with a little research you could be generating your own leads with any number of methods for as little as .20 each. Who in their right mind would ever have that knowledge and pay for a high priced lead knowing they could generate their own for a fraction of the cost?

Make a decision that your business is worth the effort of going through the learning process. And never rely on one resource for all of your leads. How many times have you been warned about having all your eggs in one basket. That may work for a while, until someone drops the basket.

There are many different ways to generate leads on the internet that you can control. Building a website with great content is one way, or start a pay per click campaign. Explore the possibilities for advertising your business on the Internet. And trust me, the quality of leads you generate yourself will always outshine the expensive ones that someone is always trying to sell you!