How to Combat the Bad Reputation of MLM

Todays MLM or Direct Marketing carries the weight of many ill conceived notions and negative connotations. Much of this bad press in the MLM industry comes from within the industry itself.

How can that be? We all remember our parents telling us that our “Actions speak louder than words” and that is the main way that we have created this negative view from the general population in regard to direct marketing.

Perception

Perception is everything in our industry. How we portray ourselves and our industry is the key to everyone else’s perception of not only our products, but also the MLM industry.

When you promise the sun and moon and deliver an asteroid it tells a lot about who you are as an individual and it also delivers a message about the industry you are involved with.

Market your product line with honesty and integrity. Its easy to fall into the trap of misleading your site visitors into believing that what you offer is more than what it is.
This happens when you misrepresent what your product is and what it offers.
Certainly play up the qualities of your products, but don’t exaggerate or be misleading about what you offer.

In addition when you are sharing information about your business opportunity, its important to be real. Provide accurate information about the history of the company as well as the residual structure set up by the company.

When you provide information in a clear and accurate way, your prospects and customers will be able to draw their own conclusions and make their decision based on facts not hype.

Deliver what you promise

Direct Marketing has huge potential to provide an affordable way for people from all walks of life to realize their dreams. It also has the one of the highest failure rates estimated at 95%! How can this be when we are supposed to be in control of our own future and success?

Many who sign up in an MLM quickly become disillusioned when the support and tools provided to them fail. This is also because of the lack of true leadership within our industry.

Our industry is filled with the empty promises of our sponsors and uplines. Its up to us to educate ourselves on what works and doesn’t work and then to pass that information and training along to our downline.

We promised to help them and we can’t do that when we don’t answer our phones or use double speak when answering their questions. Its important to make ourselves available to our downline and provide them with accurate information and usable tools.

Realizing that deviating from the “standard” tools is not a practice that is smiled upon in our industry, how can we continue to promote these tools knowing that they don’t work. I know I got pretty tired of hearing, don’t reinvent the wheel, but if the wheel is broken, it needs to be fixed.

Back to Basics

Somehow we have gotten away from the products in our business and started focusing only on the opportunity, and our dropout rate continues to climb.

You can combat this by teaching your team to build a strong foundation. Pay attention to keeping your training focused on the products. Allow your team members to develop their own individuality when it comes to marketing, remember they got into this because they didn’t want a “JOB” or a “BOSS”.

The ability to break down the different aspects of what we do in their simplest form and relay that information to our team will help us to help them start building their dream and ensure that we continue on the path to achieving our own dreams.

Its up to us to keep focused and consistently provide what we promise. Our ability to do this will do volumes in building the reputation of our fast growing industry. It will also do wonders in our own retention rates and start a trend of lowering the percentage of folks that quit out of frustration.